before... after. seems like things are looking simpler?
back to a classic look.
"Miracle Whip, the zingy alternative to mayo, has apparently seen better days in terms of mayo-alternative ubiquity and has re-entered the market positioning itself to the 18-to-34-year-old demographic. Which typically means some sort of social application, in their case Zingr, but that’s the least interesting part of this. The new label and logo are remarkably Old School, reversing the order of Before/Afters in consumer packaging by ditching the swirls and overly friendly and loopy typography for an almost disarming simplicity. Apparently all the thrift shopping of vintage stuff by the 18- and 34-year-olds has finally paid off and that oldish look can feel new again. Fingers crossed, this will be the first of many consumer brands to revert back from the crazy scripts and wild backgrounds."
http://www.underconsideration.com/brandnew
Since moving to the U.S. in 1999 I have eaten a lot of burritos. A lot. As delicious as they are, they are highly responsible for my irresponsible weight gain as I went from college, home-cooked meals and almost daily basketball practice to join the workforce, eat take-out and lounge around watching TV. And burritos. So, I think I know burritos. And one of my favorite all-time burritos comes not from a hole-in-the-wall restaurant in a distant neighborhood but from a fast-food chain with more than 800 locations across the U.S.: Chipotle. They are invariably fresh, tasty, well-packed and properly packaged. Aside from the upstanding quality of the burrito they serve, Chipotle stood out as a comfortable and eccentric setting to enjoy a burrito, with its funky art, weird furniture and aluminum siding decor. And, even, its Papyrus-like logo stood out from the fast-food norm. Actually, I didn’t even notice when they switched away from it and into the circle logo shown in the image above, which has evolved into a new identity designed by San Francisco-based Sequence.
http://www.underconsideration.com/brandnew
